Labour Creatives

Labour’s Plan for the Creative Industries was launched on the 14th of March 2024 at the Labour Creatives Conference. The conference featured 250 leaders across the creative industries to discuss together, how a Labour government can strengthen and develop Britain’s creative sectors as a lynchpin for future economic growth.

My challenge was to create a strong, engaging and vibrant brand identity for Labour Creatives, to be used at the Labour Creatives Conference, which effectively communicates Labour’s message and policies on enhancing the creative industries as a key driver of economic growth. The brand needed to flex over multiple touch points from digital assets to event signage, creating a cohesive and impactful brand experience.

Collaborating with the stakeholders was an incredible journey of turning a vision into a visual reality. I was able to create a brand identity that not only looked appealing but also resonated deeply with the target audience. In the end, Labour Creatives became more than just a brand; it represented a story of economic sustainability and the UK's creativity, told through thoughtful and purposeful design.