The People's Vote

Multi-Platform Brand Identity

  • Date:
    Dec 2019
  • Client:
    The People's Vote
  • Category:
    Branding
    ,
    Campaign Delivery

Lead Designer

I was tasked to create a vibrant and engaging brand for the People’s Vote, which campaigned for a second referendum following the UK’s Brexit vote to leave the European Union.

1. Brand Identity

Strong
Vibrant
Young
Reactive

2. Colour Palette

Vibrant colours reflect the energy and the activism of the movement.

3. Visuals

Using the combination of illustration and black and white high-contrast photography,

4. Typography

Poppins
Bebas Neu

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